Expertises

Strategy

For executives who want a clear direction.
Marketing and communications strategies tied to your business objectives. Concrete action plans, prioritization of initiatives, campaign framing (product launch, lead generation, event) and alignment across leadership / sales / marketing.
How I do it : Embedded in your organization, working with your teams, based on your data.

CHANGE

For teams that have the tools but no system.
Digital tools tailored to simplify your marketing management and streamline your processes. Configuration and customization of your environments, connection to your existing data, and team upskilling for lasting adoption.
How I do it : Working directly in your tools to tailor the interfaces to your processes and identity.

Content

For teams without the resources to produce at the right pace.
Content designed to support your commercial objectives: articles, white papers, presentations, product sheets, LinkedIn posts, emailings. Regular or one-off production across your digital channels to strengthen your visibility.
How I do it : With my AI agents fine-tuned to your brand and my network of specialized partners.

digital

Amplification

The combination of these expertises to design cross-channel digital pragmatic campaigns tailored to your business challenges. Every project is handled in a custom way: I adapt to your tools, challenge your processes and create distinctive marketing content designed to meet your audience's expectations.

Graphique de Venn expertise Addgency
Strategy + change

Your strategy executed within your tools: priorities turn into orchestrated campaigns in your marketing platforms, your KPIs into tracked dashboards.

change + content

Your ecosystem continuously activated: your audience is regularly nurtured with content aligned with your business messages across all your digital channels.

Strategy + content

Your brand brought to life: design of striking formats that carry your key messages and brand codes with a tone that engages your audience.

= amplification digitale

This ecosystem generates leads: every article read, white paper downloaded or resource viewed feeds your database and fuels your sales pipeline.

learn +
FAQ

FREQUENTLY

ASKED

How do you use AI in your method?

AI isn't my starting point — it's my execution layer. I start with classic marketing analysis: audience, audit, tone of voice, strategy. Once the strategy is validated, my AI agents — fine-tuned by me to your tone of voice — deploy the cross-channel campaign. No generic ChatGPT: these are systems that know your strategy, your tone and your channels. I then create the visual world that fits your identity.

Fractional CMO vs marketing agency: what's the real difference?

An agency sells deliverables (campaigns, content, design). A fractional CMO sells decisions AND executes them. In practice: I decide the strategy, I configure your tools, I produce your cross-channel content (with my fine-tuned AI agents), I orchestrate my partners when needed, and I measure the results. You have one point of contact, not six.

What happens if my teams aren't comfortable with the marketing tools you set up?

Upskilling is part of the method. I co-build the processes with your teams, document the workflows, and train them on the tools. The goal: that you can run things autonomously in the long run.

How long does it take to see concrete results?

It depends on your current marketing maturity. In general: first signals within 2-3 months (audiences captured, database structured, first conversions). Measurable commercial results (qualified leads, opportunities) from 4-6 months. B2B marketing is built over time.

Léanne Dejeu

Your end-to-end

fractional cmo

Léanne Dejeu, CMO externalisée AddgencyIllustration méthodologie AddgencyLéanne Dejeu, CMO externalisée AddgencyLéanne Dejeu, CMO externalisée Addgency
Let's discuss