It all starts with a conversation. The goal: to understand your challenges, priorities and constraints — then define together the scope of the mission and the engagement mode (I run or I support).
From this conversation, a clear roadmap is defined: scope, steps, deliverables, engagement mode and budget estimate. You know where you're going, with what resources and on what timeline.
Once the plan is set, I develop a marketing strategy aligned with your business objectives — proven methodologies (POS, AIDA, JTBD…) applied to your context. Nothing is set in stone: the framework stays agile to adapt to your reality.
Execution begins. My AI agents fine-tuned to your brand deploy the content, my network of partners steps in on specialized topics. I roll out the visual identity, adapting it to each medium and channel. Everything is orchestrated and measured, with no break between decision and production.
As a fractional CMO, I adapt to your marketing maturity, your organization and your current priorities. Several engagement formats are available. The right mix is defined together during the scoping phase.
Outsourcing doesn't mean losing control. You have real-time access to a dedicated workspace where everything is centralized: task progress, deliverables, budget. You stay in control of your marketing at every step.
Time is logged task by task using a tool you can access in real time. This allows you to track the progress of your projects with full transparency.
All outputs and working documents are gathered in one place: materials, final deliverables, reports. Everything stays organized and easily accessible.
Clear visibility on time spent on each project to understand how your resources are allocated, optimize your marketing spend, and make informed decisions.
Budget tracking is updated continuously. You see the difference between the estimate and actuals, with clear billing — whether flat fee, project-based, or hourly.
Count 1 to 2 weeks: discovery call (30 min), scoped proposal, signature, kickoff. For urgent missions, we can compress to one week if the scope is simple.
Yes, at no cost. Many clients start with a scoped mission (a test on one specific initiative) and then switch to a fractional format once the collaboration is validated. Flexibility is part of the model.
Assessment within 24-48h, reprioritization or transparent additional budget. If the request goes beyond the agreed scope, you get a clear proposal with time and cost impact — no surprises on the invoice.
Documented handover to your team: processes, access, KPIs, recommended next steps. You then keep access to my calendar for occasional follow-ups (light retainer) if needed.
