Combining strategy, tools and content production is essential for your marketing to truly serve your business. Usually, the work is split: a consultancy for strategy, an agency for visuals, a freelancer for technical work. And it gets even more complex with the new channels — you need to be present everywhere, consistently. The result: disconnected campaigns, fragmented audiences, no one to tie it all together. I built these three areas of expertise step by step: first as a digital strategist in agency, then as marketing director at an IT and AI group. From this journey came my method: running your marketing end to end, with no break between decision and production.
Define the right direction for your marketing and communication actions. Clarify and prioritize your initiatives so your whole team moves in the same direction.
Implement the right tools to streamline your day‑to‑day marketing. Adapt your work environments and support your teams for long-term adoption.
Create content tailored to your business objectives. Regular or one-off production, on the right channels, to strengthen your visibility and positioning.
I become your fractional CMO. I decide the strategy and execute it myself — with my fine-tuned AI agents and partner network. For: SMEs and mid-market companies without an internal marketing team, who want marketing that runs without the mental load.
I join your existing marketing team. I structure it, train it, transmit my method and tools — so it gains autonomy and cadence. For: Mid-market companies with a team in place that want to accelerate their transformation without hiring an in-house CMO.
Because digital is, above all, a business lever, I work with you to identify the opportunities that will have the greatest impact on your goals. No scattering — a clear, multichannel, results-driven strategy.
Good marketing relies on the right tools. CRM, email platform, marketing automation, fine-tuned AI agents… I select, configure and run solutions that streamline your day-to-day and multiply your cadence.
A tool without a method is useless. I co-design simple, effective processes with you to frame your actions, track progress and give your teams more autonomy.
A powerful message makes all the difference. I translate your expertise into clear, impactful messages aligned with your strategy — then I tailor them to every channel through AI agents fine-tuned to your tone of voice, without diluting your message.
Behind Addgency, 8 years between creative agency and marketing director positions in tech then AI. One person who thinks, decides and executes your marketing — with her ecosystem of fine-tuned AI agents and partners.
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