Solutions

I developed and managed the entire LinkedIn content strategy for ANSAM and Novatix, covering all the formats and angles of expression of the group:

• Global editorial strategy: line, tone, calendar, priority themes.
• Creation of diversified content: blog articles, customer cases, group news, commercial campaigns, sustainability and CSR.
• Community management and facilitation of conversations (answers, moderation, engagement with the community).
• Relaying media articles and sharing third party content aligned with positioning.
• Ghostwriting for the LinkedIn accounts of some group directors (leadership content, strategic thoughts, positions).
• Training and support for management teams to make them autonomous in creating posts.
• Regular strategic advice to the internal team to optimize speaking and adjust the strategy.
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Support for teams

Beyond content production, I regularly support teams to make them progressively autonomous on LinkedIn:

• Training management teams to create posts (formats, tone, best practices).
• Creation of templates and internal guidelines to facilitate the production of content internally.
• Regular exchanges to help them write their social content.