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Linkedin management
A LinkedIn presence that positions ANSAM and Novatix as reference IT & AI partners in French-speaking Switzerland
ANSAM and its Novatix entity needed to structure their LinkedIn presence to develop their B2B reputation, create engagement with their targets (IT decision-makers, general managers, partners) and assert their expertise on strategic topics: AI, cybersecurity, cybersecurity, outsourcing, sustainability and digital transformation. The objective: to build a coherent, professional and engaging editorial line, capable of promoting the group's news, customer successes, business expertise and the vision of managers.
Solutions
I developed and managed the entire LinkedIn content strategy for ANSAM and Novatix, covering all the formats and angles of expression of the group:
- Global editorial strategy: line, tone, calendar, priority themes.
- Creation of diversified content: blog articles, customer cases, group news, commercial campaigns, sustainability and CSR.
- Community management and facilitation of conversations (answers, moderation, engagement with the community).
- Relaying media articles and sharing third party content aligned with positioning.
- Ghostwriting for the LinkedIn accounts of some group directors (leadership content, strategic thoughts, positions).
- Training and support for management teams to make them autonomous in creating posts.
- Regular strategic advice to the internal team to optimize speaking and adjust the strategy.
Support for teams
Beyond content production, I regularly support teams to make them progressively autonomous on LinkedIn:
- Training management teams to create posts (formats, tone, best practices).
- Creation of templates and internal guidelines to facilitate the production of content internally.
- Regular exchanges to help them write their social content.
Results - ANSAM
1-year result (January 24, 2025 - January 24, 2026) - based solely on organic content performance.
Overall performance
- 102,527 impressions generated
- 69 posts about the year
- 50,750 members affected
- 18,830 clicks
Commitment
- 1 245 reactions
- 70 comments
- 38 reprints
- 19.7% average engagement rate
- +969 followers earned
Visibility of the page
- 15,868 page views
- 6,400 unique browsers
Novatix results
1-year result (January 24, 2025 - January 24, 2026) - based solely on organic content performance.
Overall performance
- 28,596 impressions generated
- 78 posts published over the year
- 14,257 members affected
- 3,704 clicks
Commitment
- 503 reactions
- 9 comments
- 6 reprints
- 14.8% average engagement rate
- +535 organic subscribers gained
Visibility of the page
- 5,146 pageviews
- 1,978 unique browsers
“When ANSAM took over Novatix, we had a LinkedIn, but no content, no structured discourse, no community. Léanne created everything from scratch: positioning, editorial line, content, animation. It structured our digital identity and our commercial discourse. Today, we have real B2B visibility and a LinkedIn presence that generates concrete opportunities.”
