Social templates
Ready-to-use social templates to speak regularly on your social networks
In collaboration with We Agency, I work with several of their clients to create efficient social template systems, capable of transforming their recurring key messages into dynamic and engaging visual formats. The objective: to identify the essential messages to be communicated regularly (customer cases, advice, key figures, news, etc.), then design modular templates aligned with each client's graphic charter, to facilitate the production of content and guarantee visual coherence on social networks.
Process
My intervention follows a structured methodology to guarantee templates that are both relevant, visually impacting and easily usable by teams:
- Strategic call with the customer
Identification of recurring key messages, priority formats (customer cases, tips, stories, products, etc.) and communication objectives on social networks. - Reception of the graphic charter
Analysis of the customer's visual universe (colors, fonts, visual codes, tone) to ensure alignment with the brand identity. - Creating template formats
Design of templates in various formats adapted to social platforms (squares, verticals, stories...), integrating the key messages identified. - Declination of concrete examples
Creation of several filled examples to help the client to plan and understand how to use the templates on a daily basis.
Some templates created
We Agency
Approach : Highlight the hub's solutions and promote the expertise of employees.
Templates created : Customer cases, Stories, News, News, Experts, Experts, Experts, Tips, Products, Key figures.
Domus agency
Approach: Promote the expertise of the agency and its agents, and make it live on networks in a local area.
Templates created: History, Stories, Testimonial, Process, Process, Goods, Event.
iEllo
Approach: To provide education around solar energy and renewable energies, and to make the offer accessible and understandable for all.
Templates created: Tips, Quote, Decryption, Customer Case, Stories.
Impact
These template systems allow We Agency customers to:
- Produce social content independently, quickly and consistently.
- Maintain a strong and recognizable visual identity on social networks.
- Communicate their key messages regularly without starting from scratch each time.
- Strengthen their professionalism and credibility through careful and structured visual formats.
These templates become real strategic tools to streamline the production of content and feed social networks with regularity and consistency.
Additional support
Beyond the creation of templates, I offer two types of support to ensure their optimal use:
Monthly content production
I take charge of creating content using templates, with a structured editorial calendar to ensure a regular and consistent presence on social networks. This allows teams to delegate production while maintaining active and professional communication.
Team training
I train internal teams in the use of templates and in the implementation of a complete content creation process for social networks: identification of key messages, editorial planning, writing, visual design and publication. The objective is to make teams autonomous in the production of social content while maintaining consistency with brand identity.
“The templates created by Léanne are integrated into one of the Hub's products called We Flow. Our customers needed clear formats that they could use easily. Léanne knows how to quickly identify and produce attractive social formats that allow them to communicate their key messages.”
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