Commercial presentations
Structured sales presentations that clarify your offers and reinforce the impact of customer meeting teams
I design marketing presentations that clearly convey the value of a business, product, or expertise. My approach is based on listening to managers and teams: I understand how they do business, their challenges, their positioning, and then I reformulate all this into clear, modern and powerful visual presentations. The objective: to make a commercial speech or an offer, even complex, accessible and convincing, through a coherent structure, a strong visual hierarchy and effective storytelling.
Process
- Listening and understanding
Exchanges with managers or teams to understand the business model, the offer, the points of differentiation, the key messages and the communication challenges. - Redesign of the PowerPoint template
Creation of a modern template aligned with the visual identity of the brand, to bring coherence, legibility and modernity to presentations. - Structuring and writing
Prioritizing information, simplifying complex messages, and building a fluid and convincing discourse, slide by slide. - Design and formatting
Visual creation of slides with particular attention to readability, visual balance and graphic impact.
Type of presentation
- Product presentation : promotion of a product or solution, its benefits and its positioning.
- Brand presentation : brand storytelling, values, vision, positioning and differentiation.
- Business expertise : valorization of technical know-how or sectoral expertise.
Templates
I also create modular templates that teams can use independently for their recurring needs: customer cases, commercial offers, project summaries, pitch materials.
Impact
These presentations allow businesses to:
- Communicate clearly about their offer, even complex or technical.
- Structure their commercial discourse to gain impact and credibility.
- Modernize their image with prospects, customers or partners.
- Save time with reusable, consistent and professional templates.
They are becoming strategic business tools, used in customer meetings, at trade shows, or internally to align teams with the company's discourse.
“Léanne has restructured our entire commercial discourse at the group level. It is a real work of understanding the business, themes and operational realities, with the result of presentations with a clear design and perfectly aligned with the identity of ANSAM.”
